Heritage Direct is recognized as one of the most innovative and skilled list brokerages in the country. We have built our reputation by providing list recommendations that produce consistent, superior results for over 25 years.

The key element to any direct marketing mail campaign is the list choice. If the list is targeted to the correct demographics, you can effectively reach current customers. However, with a poorly targeted effort, you throw away money with every direct mailing. If you are preparing for a direct marketing mail campaign intended to reach prospective customers, Heritage Direct brokerage can help:

• Our experienced brokers will perform a thorough analysis of mail response, which will show a “clustering” of respondents within certain geographic areas, or demographic/psychographic groupings.
  
  
• With the use of advanced overlays and penetration analysis, our team will then generate a crystal clear picture of the prospective customer.
  
  
• Our brokers are able to do thorough research on all list sources containing respondents similar to the profile of the client's customers - and can discover a number of excellent new opportunities for testing.
  
  
• The research our broker performs goes far beyond the information generally available on the standard data cards supplied by the list owners or managers.
  
  
• The Heritage Direct list broker's role, as list intermediary, is the principal asset in your direct marketing campaign.
  
  
• In recommending one list over another, we are guided by research and past performance.
  
  
• Our list brokers provide post-mailing evaluation and recommendations for successful follow-up campaigns. They review list choice costs of materials on all relevant factors that will generate successful follow-up.

Through continuation mailings and constant testing we will expand your customer base.